Privacy and Cookie Policy

FEAR Scream Park Privacy Policy 2023

Avon Valley Country Park Ltd trading as FEAR Scream Park (referred to as “The company” “FEAR Scream Park” “We” “Us” “Our” through this document) is committed to processing your personal details in ways that comply with our legal obligations. This document has been written to be clear about what we do with your personal information.

In line with the European General Data Protection Regulation (GDPR) guidelines which came into effect on 25th May 2018, this Privacy Policy describes the personal data collected, generated and processed when you make contact with us. It also explains how your personal data is used, shared and protected and what choices you have relating to your personal data.

For the purposes of GDPR, our ICO registration number is ZA099987 filed under Avon Valley Country Park LTD.

How we collect your data

We may collect personal data from you in the following ways:

We collect your personal information in two ways:

Directly e.g. when you apply to use or receive our services, you complete a survey, or submit a job application.

From publicly available sources e.g. social media and internet services.

What we collect as personal data

We may collect the following types of information from you:

How we use your personal data

We may collect your personal information so that we can:

Information which does not identify any individual may be used in a general way by us or third parties on our behalf, for purposes such as quality control or the improvement of our services and website(s).

How we share your data

Avon Valley shares your personal data with:

The protection and management of your personal data

We use a variety of technical and organizational security measures, including encryption and authentication tools across all aspects of Avon Valley to maintain the safety of your personal data.

The personal data we collect (or process) will be stored in the UK and Europe. Some of the data recipients with whom Avon Valley shares your personal data may be located in countries other than the country in which your personal data originally was collected. The laws in those countries may not provide the same level of data protection compared to the country in which you initially provided your data. Nevertheless, if we transfer your personal data to recipients in other countries, or in the UK, we will protect that personal data as described in this privacy policy and in compliance with applicable law.

Your personal information will be retained for as long as is necessary to carry out the purposes set out in this privacy policy (unless a longer retention period is required by applicable law). For personal data related to product purchases, we retain this longer to comply with legal obligations (such as tax and sales laws and for warranty purposes).

Your rights to your personal data

GDPR provides you with additional rights to your right to be informed (which is met by this policy) and your right to direct marketing (as explained above).

You have the right to:

These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time.

If you like would to request a copy of your personal data or exercise any of your other rights, please contact us using our contact form via our website or by emailing with the title GDPR. To safeguard your information, we may need to verify your identity before granting access, making corrections or deleting your information.

If you receive Avon Valley’s marketing communications you can opt-out at any time by clicking the unsubscribe button at the bottom of the email or by contacting the digital marketing team with a request to be removed from marketing communications.

Please note: if you hold a current annual pass or if you have an event booked with us we will require your data to enable us to fulfil your requirements efficiently and effectively.

Cookies on our Website

When you first visit our website, you are given the option to accept cookies.

Cookies are small files of letters or numbers that will be downloaded onto your computer or device.  We use cookies in order to improve your browsing experience and make our website work more efficiently for you.  We also use cookies to obtain service information so that we can improve our site.

Please be aware that we do not have control over cookies used by our external third-party service providers.

Please be aware you can change your cookie preferences in your browser.

The following cookies are used to track user decisions, namely whether or not they have agreed to our use of cookies.

The website uses Google Analytics to track user activity on the site. Google uses the following cookie to do that.

The website uses Youtube to deliver video content, Youtube uses the following cookies to track user preferences.


We use CloudFlare as a site caching and security service. CloudFlare uses the following cookie to track user security information.

Google Analytics and Google Adwords

We use Google Analytics to monitor how you use our website, for example which pages are visited and how long you spend on each page, which documents are downloaded, whether there are problems when completing forms or with links. By doing this, we can develop our website content and functionality in order to provide you with a better user experience.  Data may also be collected and put together to make inferences about things such as your age, geographical location and interests, and it may be used by Google Adwords to display our adverts to you.

Data is passed to us in an anonymised form so we are unable to personally identify you.  We do not hold any personal data collected by Google Analytics, nor can we access the data.  You are therefore subject to Google Analytics’ Date Privacy and Security.

You can opt out of Google Analytics’ tracking at any time by using Google Analytics’ Opt-Out Browser Add-on.

You can opt out of personalised adverts by Google Adwords at any time by using your Ads Settings.

Links to other websites

Our website may contain links to other websites of interest. However, you should note that we do not have any control over these other websites. Once you have used any of these links to leave our site, therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting these sites and such sites are not governed by this privacy statement.

Engaging with Social Media 

Social media platforms such as Facebook, Twitter, Instagram and YouTube are a great way for us to engage and communicate with you.

Please be aware that all users of social media platforms are subject to the terms and conditions of the platform provider as well as the privacy policies and use of technology such as cookies.  Information that you share with us through these platforms may therefore be used or sold for commercial purposes by the provider or us.

When engaging with us through social media, please exercise caution with regards to your personal details and privacy.  Never share personal or sensitive information with us through these platforms, for example names, addresses, emails, date of birth or membership numbers.  If your query includes personal information, please feel free to contact us through our website, or you can phone 0117 9864929 during office hours.

How to make a complaint about how we have handled your personal data

If you are unhappy with the way we have handled your personal data, please contact us in the first instance as we would like to resolve the issue immediately. We may have made a genuine error or missed a flaw in one of our processes and there may be a legitimate reason we have handled your data in this way.

If we are unable to resolve the issue to your satisfaction and you believe we have handled your data unlawfully, you are able to report your concerns to the ICO.

Contact us

You can contact us through postal mail:

Avon Valley Adventure and Wildlife Park

Pixash Lane



BS31 1TP

Or by email:

Or via our contact form.

This policy was updated May 2018 in line with the new GDPR regulations.